Bedfordshire Fire & Rescue Service receives £5,000 cash boost from ASDA, Luton 


The donation is in recognition of the amazing work of the Bedfordshire Fire & Rescue Service, which saw sixteen fire crews called out to the Luton store to tackle the devastating fire that hit the store in March. 

The Fire Fighters Charity, in association with the Bedfordshire Fire & Rescue Service, provides support for the everyday heroes of the UK fire community. Available for all fire service personnel during their times of need, they assist thousands of individuals every year by providing pioneering treatment and support services.

The 44k square foot superstore situated on Wigmore Lane, recently reopened its doors to the public early July following a £7.6 million makeover.

David White, general store manager at Asda Luton, said:We want to say a huge thank you to everyone at the Fire Service for the responsive way they dealt with the fire at Asda Luton. Their hard work prevented maximum damage to the store and make sure that no Asda colleagues or members of the public were injured.”

Ade Yule, Borough Commander at Bedfordshire Fire & Rescue service, said:  We’re very grateful to Asda for the generous donation. The Fire Fighters Charity plays such an important role in supporting the fire community and is run almost entirely on donations from fire community and the public.”

“We often try and hold various fundraising events throughout the year to support the charity, including Station Open Day and car washing. The money Asda has donated will make a lot of difference.”

Colleagues from the Bedfordshire Fire and Rescue visited the Luton store and provided the team with a hands-on home safety lesson following the instore fire back in March. The 30 minute presentation covered everything from escape routes and smoke alarms to cooking safely in store.

Thomas Warner, Prevention Support Manager for the Bedford Fire and Rescue Service said: “We were delighted to be asked to come in store and provide a lesson in fire safety for everyone in store.”

“Through the delivery of safety talks Bedfordshire Fire and Rescue Service is able to inform people about the importance of working smoke alarms and educate them about potential fire hazards in their home.”

After coming to the stores aid when the devastating fire broke out earlier this year, the Luton store hopes the four-figure donation acts the perfect gesture of gratitude to the fearless local heroes within the fire service.


Members of the public can receive regular safety advice and information about events such as Open Days by signing up to the free community messaging system at  or by visiting